These headlines historically were good for a laugh. Rarely does a week go by, for example, when the Drudge Report doesn't carry at least one new headline on sex with robots, or perhaps robot brothels. The only aspect of the site that remains unchanged is its devotion to carrying lurid stories on the topics of pornography, brothels, and Hollywood gossip. It is now, for all practical purposes, a sister site to CNN.com or The Atlantic. To a certain extent, this wasn't shocking, since the site has always been bad on foreign policy and had a neoconservative slant in that respect.īut now the Drudge Report consistently leans in favor of COVID lockdowns and promotes panic, authoritarianism, and generally pushes crisis porn on a daily basis. It has consistently carried articles and headlines that promote Russiagate hysteria and pro-FBI, pro-CIA positions. Drudge often had a fun mix of contrarian articles and unusual viewpoints that were hard to find without its help as a curator of articles.īut in recent years, the site has become more or less indistinguishable from a standard mainline legacy media site. What’s more, Drudge Report drove more links than Facebook or Twitter on all the sites to which it drove traffic.Like many people, there was once a time when I visited the Drudge Report multiple times per day. In other words, the Drudge Report’s influence cuts across both traditional organizations such as ABC News to more tabloid style outlets such as the New York Post. While Facebook never drove more than 8% of traffic to any one site, for instance, provided more than 30% of traffic to .uk (the British newspaper site the Daily Mail), 19% of the traffic to the, 15% to and 11% to and. In some cases, is an extremely important traffic driver. And, more striking, it ranked second or third in more than half (12), outpacing Facebook. The Drudge Report ranked as a driver of traffic to all but six of the top sites studied. Two decades later, while Drudge is still a small scale operation, it remains, according to the data, an influential driver of traffic to top news sites. The site, founded by Matt Drudge, first gained national recognition during the Clinton presidency for posting insider information about the Monica Lewinsky scandal. Before Google or Facebook, an early major driver of Internet traffic was the Drudge Report.
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